The International Longevity Centre-UK (ILC-UK) is working together with the Just Group to deliver the Innovating for Ageing competition, which is seeking to find solutions to the problems facing vulnerable older consumers.

The competition closes at the end of this week (Sunday 12th August). We have had a number of exciting submissions so far, but are looking for more innovative solutions to the problems set out on the Innovating for Ageing website, including identifying vulnerability, digital exclusion, and end of life planning.

Whether you’re a start-up, large company, individual or a social enterprise we’re keen to hear your idea and help you to develop it. The winners will receive recognition for their ideas, as well as a share of £10,000 of prizes. If you or anyone you know is interested in applying, please encourage them to visit our website to submit a solution or find out more.

If you don’t plan to submit a solution, but want to help us get the message out there to encourage others to apply, then you can help by promoting the competition on social media:

Tweet about #InnovatingForAgeing

If you have any questions surrounding the competition or the application process, please feel free to call 020 7340 0440 or send an e-mail to [email protected].

Best wishes,

The Innovating for Ageing Team